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Designing a Great Sign: 6 Tips to Maximize Impact

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Even as the advertising world becomes more digital, physical signs have remained a mainstay for businesses. A well designed sign is key to attracting new customers, increasing your brand awareness and setting you apart from the competition. To ensure maximum impact, here are six tips to keep in mind when designing your new sign: Short and Sweet A sign is …

LED Edge-Lit Sign by Summit Signs & Design

The Analog Disconnect: Proof Your Signage Still Matters in 2018

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It’s no secret that the world of advertising has become increasingly digital. More and more companies elect to pursue online only advertising campaigns. With that in mind though, not forgotten is the art of the sign. A well-placed, beautifully designed sign can attract impulse-buy customers and enhance the perception of your brand. They can become landmarks, synonymous with the area. …

The Brand Impact: How Branding Influences Customer Perception

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Regardless of whether your company is a corporation, partnership, a part of a franchise, or a small sole proprietorship, your company is your brand. In modern society, comprehensive information about anything and everything is only a few clicks away for everyone. With such easy access to information, it is now easier than ever to research and evaluate a company, its …